3+ Marketing Musts for Business in the 21st Century

1. Get on Facebook and work it – Social networking is an essential component to establishing an unforgettable personal brand and if you are not on it, time to peel off the cocoon and get with the times. After you get done adding all of your family and high school friends, build the remainder of your friends list with quality people who fit into your demographic and target market. I have only been on Facebook since December and launched my first $10.00 tele-class to my Facebook friends this past month and had over 200 men and women from around the world on the call. Wait – men aren’t in my target market?! Exactly, part of reinventing myself was finding ways to value to men and women through Facebook, while still keeping true to my brand. You do the math, how would you like to add an extra 2-3 thousand to your bottom line right now?

2. Create a series of Fr.ee and lower priced products that get people in the door – We called the fr.ee products “funnel products’. A funnel product is a fr.ee tele-class, e-zine, down-loadable MP3 or report on something that showcases your expertise. Once people see value in your in knowledge, they will come back to learn more. Here is the best way to invent new services and my MastHERmind students have gotten great results with this exercise. Make a list of five new products that you could teach online, speak live or write about. Here are some ideas of how I implemented this into my business:

1. Fr.ee Downloadable Report – 5 Income Generating Tools that You can Implement Today
2. $10.00 Tele-class – How to use Facebook to Explode Your Business, Building the Brand Called YOU, and many more.
3. $20.00 Monthy Live and Tele-class Meetup – I do a monthly event for entrepreneurs in different parts of Florida in which we have no less than 70-90 people each month. I am now broadcasting these events via tele-class and recording them which has instantly created new income streams.
4. $50.00 Half Day Seminars and Bootcamps – Rather than the normal full day events I have done for many years, I am cutting these events in half as I can offer a better price and in addition, by survey, women don’t want to leave their desk for a full day for fear the might miss potential business.
5. $99.00 Half Hour Consultations – I typically charge $200.00 per hour and am now making my services available for less time and less money.

3. Learn to Leverage Your Business Without Spending C.ash! – Join venturing and affiliate marketing or extremely powerful ways to build your business in the 21st Century. What is holding you back from partnering with other successful business owners? Not only will join venturing create new c.ash streams, it will increase your exposure tenfold!

Just like many of you, my courses are a tremendous value but require trust and referrals to keep them going. I set the bar high in my pricing to be sure to attract the right students however, I continuously find new ways to gain trust and add value before asking them to make the larger purchase. Re-invent yourself this month but implementing these tips and always remember to add value. Your clients want what you are offering and it is your job to show them in an easy non-threatening way why THEY should do business with YOU! Check out the list of our upcoming classes by visiting our calendar at www.womenthatwin.com!