Tips for Creating the Perfect Business Pitch

By Kellie Kuecha

The numbers vary but I am sure you have heard at some point in your career that you only get a few seconds to make a good first impression. Because our society reacts so instantly and without much forgiveness, getting the attention of our potential clients needs to be quick and effective. Here are some of my thoughts on creating a perfect pitch.

1. Always remember that your pitch is so not about YOU and all about THEM. I am sure you have given pitches in the past where the prospect’s eyes glaze over and you get the standard reply “ohhh, nice…(with a half cocked smile), can I have your business card?” I am sure you have done it and I am sure it’s been done to20you. Bottom line; the first sentence must immediately engage their thoughts around something that is familiar to them. Here is an example of what not to do, “Hi, my name is Kellie Kuecha, I own a few companies for women, one is called Women’s Wellness Society and the other is called Women that Win.” By giving this kind of pitch I am saying first that it’s all about me and the second problem is, I have not engaged them. Here is a better way of saying the same thing, “Hi Lisa, I love your pin, what kind of work do you do?” That type of questions always comes back to you where you then have the chance to leave your indelible mark forever in your potential clients mind, so when Lisa gets around to asking what I do, here is my response, “Do you ever feel like you are so talented but not sure how to execute that talent in the most profitable way, or better yet, do you ever feel like you love what you do but you have just lost that spark and would really love to get it back?” pause, “well that’s where I come in, within 30 minutes of looking over your business model, I can help identify several key profit centers for you that can immediately infuse new revenue streams into your business. The process begins with a quick analysis and from there you have a multitude of options available to you, and the best part is, my programs offer quick and effective cash generating solutions that work with almost any business model. Does that sound like something that might interest you?” It takes me less than 30 seconds to deliver that pitch/commercial and the entire time I am keeping the other party engaged. In the end, I am getting permission to move to the next step which is the beginning of the sales process. This is quite a different approach than those of us who simply deliver the standard, “I am a personal trainer, Realtor or financial planner.” Which leads me to the next point…

2. When people ask what you do, they are not asking what your company does, instead they are interested in what YOU do within your company. Oftentimes the above conversation leads to the question, 8 0what exactly do you do?” Never begin the response with,” I own a…”, or “I work at…”, or “my company does…” but rather “I am responsible for…”, “I offer solutions…” Here is what I frequently say, “I help my clients center their companies around themselves and their story and by doing that, they become more relatable and profitable. I do this through my Profit from Being YOU system which helps my clients build their unique brand essence and ultimately launch their first product on the web.” I would love to have your card so I can send you my 10 tips on How to Profit from Being YOU.

3. Always close with a call to action. You can do this a number of ways, the first is by putting the call to action on the back of your business cards. This option is great20for the shy networker. The next way is to end your pitch with a call to action as I did in the example above however, you will want to be sure to have this memorized so that it flows smoothly off your tongue. Lastly, your website needs to reflect the same call to action. The days are gone where your potential clients will opt in to your list for a newsletter. Your call to action on your site should always include a free gift that can be downloaded on the spot.

I hope this article sheds some light on the correct way to pitch your commercial. Remember, people don’t like to be sold but they love to buy so staging your product or service the correct way will make a monumental difference in the outcome. Stay tuned in the coming weeks for the unveiling of my own brand makeover and personal website that is guaranteed to offer everything that a growing entrepreneur needs to stand out at any level! For a sample of my work please visit www.profitfrombeingyou.com

Love and Success,

Kellie Kuecha - Founder
www.womenthatwin.com
www.womenswellnesssociety.com