3 Simple Steps on How to Profit from Being YOU

3 Simple Steps on How to Profit from Being YOU

By Kellie Kuecha

For many years I taught my students and clients not to use their name as part of their business name because the main reason we are in business (according to Michael Gerber author of the E-myth) is to sell our business. It was always believed that if you used your name, your business would not be saleable. Many of the experts taught this as well, however with the changing times and current marketing and branding trends, we now know that people want to do business with YOU, not your company. THERE IS NO COMPETITION WHEN YOU ARE THE COMPANY. Why – because you are one of a kind! Below are some simple things to remember in positioning and packaging your brand. You will need to attend or get the recorded version of my How to Profit from Being YOU event on May 30th to learn how to carefully assemble and monetize your brand.

1. You Have 30 Seconds – That’s right. When out at a networking event, party, charity drive etc, we are often asked the question “What do you do?” What people are really asking is not what your company does or what kind of company you own, but what function do YOU hold within the company. So not, “I own a company called Women that Win”, but “I am expert marketer and brander who can help you position your company in a way that makes you stand out, profit more and worry less.” Most will ask, “What do you mean worry less?” I will then say, “My techniques will enable you to get hundreds more clients to your website and engage them right away so that you can sell them your product or service without ever seeing them.” My question back to them is, “Does your website currently make you money?” Most will say no.

2. Learn to Use Your Mouth – So often I find that my students and clients are using fancy brochures, booklets and other marketing collateral that almost never gets looked at. I have the fancy brochure also but I do NOT use it to hand out at events to tell the story of what I do. I am much further along in the marketing process with a prospect before I ever consider pulling out a brochure and most times it is to make a close. Start putting some time into making your mouth the brochure. Get rid of the collateral and script out your approaches and possible objections in advance. Know your 30 second commercial inside and out. I highly recommend getting some training from a speaking coach on how to make the most of the 30 seconds you have to make your big impression.

3. Give a Gift - Put a free gift on the back of your card that requires your prospect to take the next step with you. I have an online recorded copy of my Building the Brand Called YOU speech and depending on the prospect, I may use that particular gift to begin the sales process. See, I always assume that whomever I am speaking with will ultimately buy from me so why not begin the sales process the moment you first meet someone. Of course there is a systematized way of doing this but this is how it begins. Don’t waste that important real estate on the back of your card - engage your new client immediately. Ask them to email you to let you know how they liked the gift. This will surely help them remember YOU much better than your company and better yet, it begins to help you build trust by showcasing your expertise. I will then have their card put into my Building the Brand Called YOU auto-responder list that will automatically follow up with them in a week asking them how they liked the recording. They are now engaged with me and my system will automatically move them through the process of learning about my other products and services.

Again, there is a systemized way of engaging, selling, closing and standing out. Get your ticket now for my How to Profit from Being YOU event on May 30th – see you there!

You may use this article in your e-zine, blog or newsletter providing you copy and paste the author's information in full located at the bottom of this e-zine.

How to Profit from Being YOU Live Event on May 30th!

How to Profit From Being YOU!

Have you ever wished you could LEVERAGE yourself, your knowledge and your name to generate more PASSIVE income? Well you can. For the first time ever, online marketing and branding expert Kellie Kuecha will share her proven methods that are guaranteed to position your personal brand globally, boost your profits and explode your list NOW!

In this four hour exclusive workshop you will learn:

• The correct and most effective way to position YOURSELF on the web
• How to turn your website it to a CASH MACHINE
• How to set up automatic email marketing campaigns that convert your clients into customers
• Ways to use FREE and paid TELESEMINARS to get thousands of subscribers now
• How to get hundreds and thousands of your ideal clients to your site using simple and free techniques
• And loads of joint venture strategies that will increase your bottom line now

Stop marketing one-to-one, and START marketing to hundreds, thousands, or hundreds of thousands of people who are your ideal clients and customers all while branding your own name!

How to make money being YOU

Deciding that you are ready to make money using your own personal name can be a very bold yet profitable move for many. Let’s face it, if Paris Hilton, Kim Kardashian, Oprah, Jack Canfield, Anthony Robbins and Kellie Kuecha can make money being themselves, why can’t you? Having a strong conviction and commitment that your product or service is the best and therefore needed by all requires a strong inner belief that you are good enough. I say that because most entrepreneurs will never reach the point of profitability using their name simply because they lack the confidence that they are “good enough.” But assuming your have already examined those limiting beliefs and are ready to make money - serious money, here are some preliminary steps to consider as your foundation in learning How to Make Money Being YOU!

1. Purchase yourname.com. Hopefully you name is unique enough that it hasn’t already been taken but in the event it is, use the name you have branded for yourself. Some examples of associates of mine that have done this are Smart Broad, Chicken Lady and Promo Girl. While I think it is great to use a branded nickname, you will gain your best results when selling info related products in the future if you use own your personal name. Be sure to get the .com, .net and .org.

2. Link yourname.com to a blog. This is a very basic step for those just starting to brand their personal name. A blog enables you to express your opinions, personality and most of all, showcase your expertise. You will want to link yourname.com to your blog at either www.blogspot.com or www.wordpress.com.

3. Write, write and write! As a publisher of my own newsletters for over 10 years, I spent most of my career showcasing other successful women’s articles and talent because I believed that I wasn’t a good writer. I have since learned to embrace it and discard that belief and now I write often. Pick one day of the week for the remainder of the year specifically dedicated to writing for at least two hours. You can then use this content for your newsletter, your tele-classes and of course your blog. Down the road you can parlay your library of articles into an e-book, submit them to other websites, blogs and newsletters and of course use the content for a seminar or info product that will keep paying you passively without your continuous effort.

4. Sign with Authority! Now that you are writing, it is time to start signing with authority. This is a short blub about who you are and what your area of expertise is. Again – a bold move for most to claim themselves an expert but an important strategy in your long term success. If you don’t first believe it, you will never be it. First answer the question “what do I specialize in,” included should be your million dollar value (what unique value your are bringing to the world). This should be at the end of every article, newsletter blog or posting wherever your info is being used. You will also want to include it in your email signature line and better yet, video yourself pitching YOU and post it on YouTube and to your blog.

5. Showcase your Face! I know I shouldn’t have to spend time on this one but I do. All too often I see women who have got the determination to succeed and yet they are using a self generated portrait to introduce themselves to the world. Shame – shame! Most people will remember your face before they will remember your name and therefore your picture has to be a professional one illustrating your personality. This picture should be on the About Us page of your website, your blog, your Facebook and Twitter pages, your newsletter, and anywhere else material about you is displayed.

6. Logo YOU! OK this is probably the boldest move of all, especially for those just getting comfortable with the idea of showcasing themselves as a brand. I remember when I purchased my Kellie Kuecha logo several years back before I ever began writing, and at the time, I really wasn’t speaking much either. I took my logo to the printer and then printed business cards and a name badge. Talk about the power of attraction, soon thereafter, I began speaking more, picking up consulting clients, my MastHERmind program started taking off and I began laying the foundation for my book. Why? Because I spoke my success as an author, speaker and consultant right into my logo and therefore had an obligation to make it happen! It is amazing how the Universe will support us if we are just bold enough to step into our power. You can purchase your logo at www.logomagic.com

7. Become a Social-light! That’s right – Your face and personality showcased for the world to see in the Social Media Spotlight . You have heard me preach about it over and over but some still don’t get it because like me, you think that you don’t have the time to engage in Facebook and Twitter. You simply can not afford to waste another day NOT utilizing these vital tools for your business. Obama waged a massive social media campaign using these very tools and ultimately won the election. Personally, I have seen my company go from a small Florida business into an International brand in a short few months all from introducing myself to the online world and being clear about my expertise and unique million dollar value. If you are new to the social media world, you can find info on my Beginners class below to learn how to get started on Facebook. If you have less than 1,000 friends, you are a Beginner. If you are a seasoned user, you will want to take my Facebook Advanced class to learn how I have grown my list to close to 3,000 new friends and potential clients in less than 4 months and better yet, have made over $10,000 doing it!

These are just a few of the preliminary steps in helping you to get ready to earn the big bucks that you deserve. Stay tuned for our upcoming jam packed workshop on How to Make Money Being YOU!

About Kellie Kuecha

Kellie Kuecha is a marketing and branding expert specializing in women’s success. She is the CEO and Founder of Women that Win and Women's Wellness Society and the creator of the enormously successful MastHERmind Course. Her journey into entrepreneurship began at the ripe age of 12 and she has been building businesses ever since. She has defied all the odds both in life and in business and has mastered the ability to turn adversities into advantages. She travels the world sharing her message and inspiring women to win in all areas of life! She is the mother of two young girls Kayla and Karina and has two bonus children, Brandon and Jason who are all under the age of 10. All four children have their own businesses and are learning great lessons about the value of money, hard work and persistence.

For updates on Kellie's classes and events for women, visit the events calendar on www.womenthatwin.com or to find her on Facebook search Kellie Kuecha and while you are there be sure to join the Women that Win Group.

3+ Marketing Musts for Business in the 21st Century

1. Get on Facebook and work it – Social networking is an essential component to establishing an unforgettable personal brand and if you are not on it, time to peel off the cocoon and get with the times. After you get done adding all of your family and high school friends, build the remainder of your friends list with quality people who fit into your demographic and target market. I have only been on Facebook since December and launched my first $10.00 tele-class to my Facebook friends this past month and had over 200 men and women from around the world on the call. Wait – men aren’t in my target market?! Exactly, part of reinventing myself was finding ways to value to men and women through Facebook, while still keeping true to my brand. You do the math, how would you like to add an extra 2-3 thousand to your bottom line right now?

2. Create a series of Fr.ee and lower priced products that get people in the door – We called the fr.ee products “funnel products’. A funnel product is a fr.ee tele-class, e-zine, down-loadable MP3 or report on something that showcases your expertise. Once people see value in your in knowledge, they will come back to learn more. Here is the best way to invent new services and my MastHERmind students have gotten great results with this exercise. Make a list of five new products that you could teach online, speak live or write about. Here are some ideas of how I implemented this into my business:

1. Fr.ee Downloadable Report – 5 Income Generating Tools that You can Implement Today
2. $10.00 Tele-class – How to use Facebook to Explode Your Business, Building the Brand Called YOU, and many more.
3. $20.00 Monthy Live and Tele-class Meetup – I do a monthly event for entrepreneurs in different parts of Florida in which we have no less than 70-90 people each month. I am now broadcasting these events via tele-class and recording them which has instantly created new income streams.
4. $50.00 Half Day Seminars and Bootcamps – Rather than the normal full day events I have done for many years, I am cutting these events in half as I can offer a better price and in addition, by survey, women don’t want to leave their desk for a full day for fear the might miss potential business.
5. $99.00 Half Hour Consultations – I typically charge $200.00 per hour and am now making my services available for less time and less money.

3. Learn to Leverage Your Business Without Spending C.ash! – Join venturing and affiliate marketing or extremely powerful ways to build your business in the 21st Century. What is holding you back from partnering with other successful business owners? Not only will join venturing create new c.ash streams, it will increase your exposure tenfold!

Just like many of you, my courses are a tremendous value but require trust and referrals to keep them going. I set the bar high in my pricing to be sure to attract the right students however, I continuously find new ways to gain trust and add value before asking them to make the larger purchase. Re-invent yourself this month but implementing these tips and always remember to add value. Your clients want what you are offering and it is your job to show them in an easy non-threatening way why THEY should do business with YOU! Check out the list of our upcoming classes by visiting our calendar at www.womenthatwin.com!

Women that Win Launches Women's Business Institute

Women that Win Launches Innovative Women’s Program Unlike Any Other

Women that Win Launches Innovative Women’s Program Unlike Any Other

BOCA RATON, FL (February 2, 2009) – Over 130 women attended the Boca Raton based Women that Win conference on Friday, January 30th. Attendees walked away with tools and information that will support their efforts in growing their business during these challenging economic times.

“I was so impressed by the enthusiasm and energy that the women brought to the event and how ready and open they were for change,” says founder Kellie Kuecha, who opened the conference with her nationally recognized presentation “The Freedom Formula”.

During the lunch portion, the highly anticipated announcement was made about the Greater Boca Raton Chamber of Commerce (GBRCC) partnership with the Women’s Business Institute (WBI), Women that Win’s new innovate women’s program exclusively for chamber of commerce all over the country.

“We are thrilled to offer our members an opportunity to get the education they need to meet their business goals,” says Kate Volman, VP of Business Development at the GBRCC.

WBI offers a series of business courses for entrepreneur and executive women utilizing the “MastHERmind” curriculum originally launched through Women that Win in October of 2007. WBI will be making its debut through the GBRCC, but plans to implement the program into over 100 chambers nationally over the next five years.

“This program will absolutely put women on track for success in our new economy. We all have to reinvent ourselves and what better way to do it than with a team that supports you?” asks Kellie Kuecha.

About the GBRCC: A 501(c)6 non-profit organization and the largest Chamber in Palm Beach County, with a membership presently composed of more than 1,700 companies representing over 35,000 employees in eastern, central, and western Boca Raton and beyond. Since 1952, the GBRCC has been enabling the community’s business people to thrive by providing opportunities for leadership, networking, innovative business programs, education, and giving back to the community.

Women that Win Janaury 30th Conference Annoucement

Women that Win is so excited about our January 30th Conference and we hope you are planning to spend the day with us. Unlike any other conference we have done in the past, this conference is broken into three different workshop segments and you have the choice to attend one or all of the segments. You will only pay for the part that you attend. In addition to the great information, we will also be making our largest announcement EVER! After this event, there will be no excuse for your business not to explode this year! If you choose to attend the full day, the total price would be $125.00. We are offering full day tickets for $99.00 but only until January 16th! Take a look at the schedule below hurry and reserve your seat, this event will sell out!

Morning Session $50.00 Business Processes 9-11:30 ~ $50.00

Have you ever thought of franchising your company? If you are like most, you haven't but expert Entrepreneur Coach and author of the world famous E-Myth Michael Gerber says that all business owners need to have their company set up so that at any given time they can duplicate, delegate or sell. In this interactive training you will learn how to effectively spend time working on your business rather all of your time working in your business. Business processes enable us to go from a "job" to a true business entity. We will also discuss the necessary components that give your company its value. Ask yourself these questions:

· Would I be prepared right now if someone was ready to offer me six figures for my company?

· Could I produce sales projections, profit and loss statements a cash flow statement and a business plan at the spur of the moment?

· Could I walk away from my company right now, give someone my systems manual and relax knowing that it will all be under control?

· Do I have processes and job descriptions set up for each department in my business even if I am the only person in the company?

Without processes in place, your business will never grow beyond a one person operation. Allow our team of experts to get your business set up internally so you have the freedom to work on the expansion of your company. You will walk away from this session ready to implement on Monday morning. Register Now!

Lunch Session - $25.00 Interactive MasteHERmind Session and Public Relations Discussion. Also Our Big Announcement - Gourmet lunch included

Do you ever feel stuck? You know you have amazing ideas, but the very thought of how to capitalize on them becomes so overwhelming that they slowly start to become clouded or forever pushed out of your mind all together. Have you ever wondered how some people seem to achieve all of their goals, but you find it challenging to get everything done? Let 2009 be the year that you are going to make your dreams come true! Most successful people formulate a mastermind team. This “meeting of the minds” is essentially a group of people who meet on a regular basis, discuss their ideas and hold each other accountable for doing what it takes to reach their goals. If you are committed to making your dreams a reality, you MUST attend this workshop to find out more about joining a MastHERmind team! During this interactive session we will have Public Relations and Marketing Expert Kim Weiss who will walk you through a mock masterminding session that will enlighten you on the many ways to leverage your business in the media. Kim is the PR director for Health Communications Inc (HCI) best known for the mega bestseller, Chicken Soup for the Soul. She has coached scores of authors and she blogs and plays music on her private time. Kim has shepherded numerous authors to bestseller status. Register Now!

We will also be making our BIG ANNOUNCEMENT during the lunch session be part of the Women that Win and Boca Raton Chamber of Commerce's unveiling of the new Women's Business Institute.

Afternoon Session - $50.00 Marketing Makeover ~ 2:30-5:00

In this session you will learn low cost and f*ree ways to get your message out in the most effective ways from Internet Marketing genius and owner of 10 Golden Rules, Jay Berkowitz. Affiliate marketing, internet marketing and social networking are just a few of the topics of discussion. Learn how to leverage Facebook, LinkedIn, MySpace, Twitter, Meetup and Craigslist to grow your business. In addition, you will be taught by leading expert Amonda Rose how to nail your 60 second commercial. Take a look...

7 Top Ways to Create a Personal Intro That Gets Results - aka "Elevator Speech"

In this 45 minute Workshop titled "7 Top Ways to Create a Personal Intro That Gets Results" you can unlock your ability to clearly communicate with clarity, creativity and heart. You will be shown how to create, improve, and implement proven strategies to give you the competitive edge every time you attend a networking event or someone asks you “What do you do?”

Are you READY to...

- Cut Through the Clutter of Unnecessary Words?
- Get Your Marketing Message Heard in 60 seconds or less?
- Stand Out From The Rest?
- Get the Financial Results You Desire Now

This day is jammed packed! As always, it is our goal to create tremendous value for you. We will see you on the 30th! Register now